Relevantly Speaking | How eTailers Can Capture More Holiday Dollars & Affiliate Marketings Reputation Battle

Holiday shopping season has kicked off in a big way. This year online sales are expected to top $32 billion. That’s impressive, but when you compare it to the $852 billion being spent in total this holiday season, it’s really just a drop in the bucket. This week on Relevantly Speaking we’re going to be talking about ways that online retailers can boost their sales and capture a bigger slice of that holiday pie.

Last week we talked about the poor reputation that performance marketing has been saddled with in the larger advertising world. This week, The Economist is piling onto that perception with a quote calling affiliates “criminal freelancers.” We dig a little deeper into that.

Finally, we’re doing a little bit of celebrating in the MediaTrust camp. New York Enterprise Report has recognized MediaTrust for their innovative sales and marketing efforts in the area of social media.

Facebook CEO Mark Zuckerberg Talks to The Future of Media & Marketing at Web 2.0

sweet video! 

beyondthatbox:

How the Internet Has Changed Advertising! | Bit Rebels

If you’ve been a part of the performance marketing space for any period of time you’ve surely run across Murray Newlands’ blog. In addition to his blog leadership, Murray has also co-founded a company called “Influence People” that holds social media events around the world to educate people on best practices of using emerging channels.

We caught up with Murray a few weeks ago to get his take on some everyday situations that companies may find themselves in with the social web.

Murray Newlands Resource Links: Blog : Influence People :  Twitter : Facebook

Performance marketing is constantly changing and evolving. There are always new channels and tactics – to be successful, you have to stay on top of the latest trends. We all know that video has had a transforming effect on the way people consume information on the web. One of the coolest new production tools we’ve found is called Wetoku. It allows you to create a broadcast style side-by-side interview with only a webcam and an internet connection. I talked to Founder, David Lee, about how Wetoku works.