Posts tagged advertising
MediaTrust — PerformanceExchange
The MediaTrust PerformanceExchange (MTPX) is a premium real-time cpc bid exchange for performance marketing that “connects quality clicks to conversions”.
MTPX connects direct response advertisers to quality consumers in education, insurance, personal finance and senior living in premium email, managed content and search media channels
MediaTrust Affiliate Campaign Spotlight: Need Holiday Cash? How about Holiday Cash.COM
Already home to the premier payday loan brand, Cash.com, MediaTrust is now releasing the high-powered Holiday version of the campaign. Two beautiful landing pages in rotation with identical Santa/Snowman creatives.
Currently performing at $2.29/click for targeted subprime email lists
Please contact your Publisher Manager today to get started with this incredible revenue sharing opportunity with MediaTrust and Cash.com!
Thanks, The MediaTrust Team
BREAKING NEWS : FTC Imposes ‘Do-Not-Track’ Proposal on Marketers & Advertisers
via QuoteIntel.com 
FTC Supports Web Privacy: Advertisers Vehemently OpposedThe Federal Trade Commission (FTC) issued a report today calling for the implementation of a universal “Do-Not-Track” option that would allow consumers to opt out of all online behavioral targeted advertising.Throughout the report the FTC chides the marketing industry for having “fallen short” in self-regulation. MORE
David Vladek, director of the FTCs Consumer Protection Bureau, said the agency wanted to see privacy built into technology as it evolved 
MORE
Relevantly Speaking | How eTailers Can Capture More Holiday Dollars & Affiliate Marketings Reputation Battle Holiday shopping season has kicked off in a big way. This year online sales are expected to top $32 billion. That’s impressive, but when you compare it to the $852 billion being spent in total this holiday season, it’s really just a drop in the bucket. This week on Relevantly Speaking we’re going to be talking about ways that online retailers can boost their sales and capture a bigger slice of that holiday pie. Last week we talked about the poor reputation that performance marketing has been saddled with in the larger advertising world. This week, The Economist is piling onto that perception with a quote calling affiliates “criminal freelancers.” We dig a little deeper into that. Finally, we’re doing a little bit of celebrating in the MediaTrust camp. New York Enterprise Report has recognized MediaTrust for their innovative sales and marketing efforts in the area of social media.
Relevantly Speaking | What Does Facebook Email Mean for Marketers?
Relevantly Speaking returns this week with a variety of news spanning the entire online marketing landscape. First we’ll take a look at Facebook’s email announcement last week and what it means for…
The Biggest Brands on Facebook
(Via Mashable)
US Internet advertising revenue reached a record high of $6.4 billion in the third quarter, according to statistics from the Internet Advertising Bureau, a digital advertising industry group. Revenue was up 17% year-over-year in Q3. MORE
